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In this video, I want to start our conversation about decision making

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by looking at how long it takes a decision and all the

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ramifications that go along with it. Now you have in under

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half a second, in under one second, what's called your gut reaction.

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Let's do an experiment. I have a chocolate

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and a green apple. If you love chocolate and sweets, you probably

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would immediately, without thinking, go for the chocolate.

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Why? Because in under one second, in under half a second,

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only some parts of your brain get activated.

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You might know the amygdala, that's part of your animal brain. It's responsible

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for many things like fear, fight or flight.

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It's also responsible for things that might hurt you or

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things you don't like. So aversion to things

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right away because things that you don't like,

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things that can be bad for you, you have to make a really quick

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decision. Now, about one or two seconds later,

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your prefrontal cortex, the logic and reasoning part

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of your brain kicks in and tells you, hey, even though there was probably

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more sugar in the chocolate than you want the chocolate and you don't

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like the sour taste of the apple, guess what? The apple is better

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for you and you want long term health and you went to the doctor and

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blah, blah, blah, it's, it starts reasoning. That's your prefrontal

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cortex. It takes the brain longer for that

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part of the brain to take over and engage. So the first

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thing you have to understand is there's a lot of validity

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in your gut immediate reaction. A lot. Trust it to

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a large degree, but not entirely question it with

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your next one or two seconds. What happens then?

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You start to, you know, the adult

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you, the reasonable you, starts to reason and you

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start adding layers to your initial potential decision,

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like the logic, right? So sometimes it's

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helpful, sometimes it's confusing because sometimes

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you don't. You aren't quite able to put

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words on why you make a certain choice with

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your gut reaction. Your gut reaction may be right, you may just not be

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able to logically explain it to yourself. You might not sense everything,

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so you may confuse your initial gut reaction.

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There's a lot of validity in that gut reaction. But of course we know that

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the longer you think about a problem, the more likely you will come

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up with the right outcome. Think of a chess player,

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there's an impulse to move right away, because when you move

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right away, when you make an action right away, there is hope with it and

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when there is hope with it, there's a little bit of a dopamine Release.

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It feels good and it feels also

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good to get that little reward, like, oh, I'm going to make a quick decision,

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get a quick reward. Dopamine releases during the anticipation

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and a little bit during the actual getting of the reward.

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So that's the, you know, the kid who, who's playing chess very fast

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and doesn't want move, or people who play speed chess, they just want, you know,

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immediate gratification. That's fine sometimes,

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but the longer in chess and in life, the longer you think about

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a problem, you increase your chances of getting that decision.

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Right now, in life and in chess,

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actually, if you think too long, that just

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becomes indecision. You run out of time

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in chess and in life, and indecision

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is a decision, it's a bad decision.

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It's a decision not to make a decision. So at some point you

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have to be decisive. It's an art form.

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When is the right time to strike? Of course, in life

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you have many other dimensions. You can get help which is advised, it's wise,

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there's wisdom in getting help in, in coaching and etc.

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To have a team. And of course you want to rely on your

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own experience. The first time you make this decision or any

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other decision, you're going to make a poorer decision likely than

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the 20th time or the hundredth time you make a similar decision.

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Hopefully. Hopefully. We have to learn.

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And that's the timeline

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of how long you. You should allocate. The accuracy

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increasing with the time you spend to

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make a decision. Just about any decision.

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And some decisions you have to make quickly, some decisions you

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can wait. So knowing if you have

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a particular decision that's looming, you have to make a decision you

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have to think about how long do you have to make that decision?

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Give yourself the right amount of time, then give yourself within

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that time the right amount of resources. And then

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eventually pick a moment, pick a deadline to decide.

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That process will increase the chances that you will

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make the right decision, no matter what the situation is.
