Summary
“That metric made us look amazing—until we realized it was totally fake.”
Story time.
We once celebrated a feature that had a 70% adoption rate in week one.
Product was pumped. Execs nodded in approval.
Fast forward three weeks…
Usage flatlined.
Churn increased.
Support tickets doubled.
Turns out, the feature was shiny, but pointless.
People clicked it once out of curiosity… then never came back.
That’s when I learned the hard truth:
Not all metrics are created equal.
Some make you look good. Others tell the truth.
And unless you know how to tell the difference, you’ll chase the wrong goals and mislead your team.
That’s why I’m inviting you to a session I wish I had years ago:
🎯 Product Metrics for Engineering Managers with Erwin van der Koogh
📅 Thursday, July 24
We’ll cover:
How to avoid vanity metrics.
Real-world frameworks for deciding which metrics matter.
The art of telling better stories to stakeholders—without spin.
This isn’t just another “track more stuff” talk.
It’s about tracking the right things, and knowing why they matter.
